Building a fan base is a crucial step in building your startup
I am taking a course on how to start a
startup that will be thought over a fifteen week period. In this course I am
supposed to build a team, find an idea and start a startup. No time was wasted.
The team, later given the name BAASH, was
built in the first week and the brainstorming session began. Our idea
originated with a problem that one of our team members had. As she began sharing
her problem with the team we realized other team members also had problems with
the same product. The problems varied but they were all related to the same
product that is already on the market. After a little bit of goole-ing we found
out that many other users had problem with the same product. Our mission is to
solve these problems.
Our next step is to build a fan base for
our product. Feedback from potential users is important. Like we learned in our
brain storming session, different users can have different problems with the
same product. It is important to get out of the office/classroom and talk to
potential users to see if they are dealing with the same problem and would be
willing to use your improved product.
We have already built our business model canvas, which was helpful as the team sat down together and discussed the strategy of
the startup and our vision for the future. Now we are all on the same page. We are working on our value proposition canvas
to further clarify why our product will be useful for our potential customers
along with creating a prototype of our product. When the prototype is ready we
can go out and talk to potential customers to get their feedback and see if our
product can fulfill their needs. It is highly unlikely that your startup will be a success if you
keep your idea for yourself until it is fully developed. You need to share it with the world. By sharing
it you will hear other peoples concerns about the product which you can use to
make your product better, increasing the likelihood of your startup being a
success.
I am learning about startups, listening to
Balas lectures, reading material online but the reason this class is so good
and useful is that we learn by doing. You will not get good at figure skating
by reading about figure skating, you will have to go to the ice rink every day
and practice.
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